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Marc Prichard seeks national privacy standard.
April 11, 2019
By: TOM BRANNA
Editor
Procter & Gamble Chief Brand Officer Marc Pritchard today called for the creation of an entirely new media supply chain to address the significant challenges facing the industry in transparency, brand safety and privacy. “Rather than calling for more retrofitting and clean-up, I’d like to offer a new approach,” Pritchard said in a presentation at the annual ANA Media Conference in Orlando, FL. “It’s time to create a new media supply chain. It’s time to invest our brainpower into an ecos...
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